Device Innovation with Physician CMO Atul Gupta

In this episode, Dr. Bryan Hartley discusses the intersection of IR practice and medical device innovation with Dr. Atul Gupta, interventional radiologist and Chief Medical Officer of Philips’ Image-Guided Therapy division. Throughout the show, Dr. Gupta describes his path from medical student, to IR practice builder, to executive leader.

Dr. Gupta describes his philosophy of innovation, which stems from the identification of real clinical needs. He explains why interventional radiologists are well-positioned to be device innovators and cross-specialty collaborators (Hint: It has to do with our curiosity and cool technology!). He recalls innovative mentors, or “gadgeteers,” who have inspired him to work on research projects during residency and onwards. As a result, Dr. Gupta’s work with Philips grew into a partnership and, eventually, a formalized role within the company. In addition to serving as a CMO, Dr. Gupta maintains his clinical skills by continuing to practice IR when he can.

To close, we discuss exciting new topics that are on the horizon of image-guided therapy: augmented reality, artificial intelligence, and dielectric imaging. We also highlight tips for any physician who is wanting to get involved with device innovation, as well as any physician who is contemplating a new role.