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BackTable / Innovation / Podcast / Episode #83
New Approaches to Patient Acquisition & Marketing
with Dr. Reza Rajebi
Are you searching for a more effective and streamlined way to market your specialty practice? In this episode of BackTable Innovation, Dr. Reza Rajebi shares his thoughts on new frontiers in healthcare marketing and his innovative venture, Doctorize.
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BackTable, LLC (Producer). (2024, November 8). Ep. 83 – New Approaches to Patient Acquisition & Marketing [Audio podcast]. Retrieved from https://www.backtable.com
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Podcast Contributors
Dr. Reza Rajebi
Dr. Reza Rajebi is a private practice physician in Dallas, Texas.
Dr. Aaron Fritts
Dr. Aaron Fritts is a Co-Founder of BackTable and a practicing interventional radiologist in Dallas, Texas.
Synopsis
Doctorize is a digital platform designed to help specialists market their practices and directly connect with patients. Dr. Rajebi shares his journey from academic to private practice, the challenges he faced in marketing to physicians and patients, and how Doctorize aims to solve these issues by providing digital tools. He emphasizes the importance of educational content, AI-powered data analysis, and a growing professional network. Dr. Rajebi also discusses the role of team support and how Doctorize aims to expand by engaging primary care providers and leveraging social media.
Timestamps
00:00 - Introduction
02:13 - Starting an Entrepreneurial Journey
06:50 - Challenges in Healthcare Marketing
10:51 - The Concept of Doctorize
23:50 - Increasing Physician Involvement
35:59 - Marketing to Patients
42:41 - Support from Physicians and Societies
44:12 - Balancing Entrepreneurship with Clinical Practice
47:41 - Welcoming Discomfort
Resources
BackTable VI Ep. 201- Jobs: The Good, the Bad and the Snugly with Dr. Reza Rajebi:
https://www.backtable.com/shows/vi/podcasts/201/jobs-the-good-the-bad-the-snugly
Disclaimer: The Materials available on BackTable.com are for informational and educational purposes only and are not a substitute for the professional judgment of a healthcare professional in diagnosing and treating patients. The opinions expressed by participants of the BackTable Podcast belong solely to the participants, and do not necessarily reflect the views of BackTable.
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