BackTable / VI / Podcast / Episode #529

Building a Social Media Presence in IR

with Dr. Gustavo Elias

Is social media an effective patient acquisition tool for interventional radiologists? In a word: absolutely. Learn how to reach more patients in this week’s BackTable Podcast, where Dr. Gustavo Elias joins Dr. Ally Baheti to discuss the benefits he has seen with social media, and the content strategies that he uses in his medical practice.

Be part of the conversation. Put your sponsored messaging on this episode. Learn how.

Building a Social Media Presence in IR with Dr. Gustavo Elias on the BackTable VI Podcast)

Ep 529 Building a Social Media Presence in IR with Dr. Gustavo Elias

00:00 / 01:04

BackTable, LLC (Producer). (2025, March 28). Ep. 529 – Building a Social Media Presence in IR [Audio podcast]. Retrieved from https://www.backtable.com

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Podcast Contributors

Dr. Gustavo Elias

Dr. Gustavo Elias is an interventional radiologist practicing at Virginia Interventional & Vascular Associates in Fredericksburg, Virginia.

Dr. Aparna Baheti

Dr. Aparna Baheti is a practicing Interventional Radiologist in Tacoma, Washington.

Synopsis

The episode begins with Dr. Elias sharing his journey of overcoming initial reservations around posting content. The doctors emphasize the importance of individuality and passion in showing what IR can offer to the public in easily-digestible ways. Dr. Elias then discusses the impact of social media on patient engagement, and shares practical tips for physicians who are looking to enhance their online presence. Dr. Elias also touches on optimal posting schedules, collaboration tips, and balancing professionalism with approachability.

Timestamps

00:00 - Introduction
04:02 - Social Media for Interventional Radiologists
08:56 - Building a Social Media Presence
19:24 - Optimal Posting Strategies
21:58 - Collaborations and Platforms
25:27 - Conclusion

Disclaimer: The Materials available on BackTable.com are for informational and educational purposes only and are not a substitute for the professional judgment of a healthcare professional in diagnosing and treating patients. The opinions expressed by participants of the BackTable Podcast belong solely to the participants, and do not necessarily reflect the views of BackTable.

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